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doublet

doublet-jp.com
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■ BRAND CONCEPT & PROFILE

Doublet=『不思議の国のアリス』の作者、ルイス=キャロルの考案した文字を一文字づつ別の文字に置き換えてゆき、異なる意味の単語になるまで変化させるゲーム。
言葉を変化させるように、ベーシックでスタンダードなアイテムの一部分を、唐突な別のアイデアに置き換えてゆき、見慣れている物を「違和感のある日常着」に変化させることをコンセプトに、ウェアからアクセサリーまでのトータルアイテムを展開。

Designer profile
井野将之　MASAYUKI INO
1979年群馬県生まれ。
東京モード学園卒業後、企業デザイナーとして経験を積み、その後MIHARAYASUHIROにて靴・アクセサリーの企画生産を務める。
その後、パタンナー村上高士とともに、「doublet」を立ち上げ、
2013S/S展示会よりデビュー。
2013年「2013 Tokyo新人デザイナーファッション大賞」プロ部門にて最優秀に選出
2016年「Tokyo Fashion Award 2017」に選出
2017年 2017年秋冬 東京ファッションウィークにてランウェイデビュー


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